Pollution boosts online sales of air purifiers
Rising concerns about pollution in major Indian cities have led to a dramatic increase in sales of home air purifiers. New Delhi, which has been called the most polluted city in the world by WHO, is not only the biggest buyer of air purifiers but is also the city that is seeing the fastest growth in sales of these devices. Bengaluru is a distant second, followed by Mumbai.
E-commerce major Flipkart has witnessed a 400% month-on-month surge in sales over the last five months (July-November). Snapdeal has seen a five-times growth in sales of air purifiers this year compared to the same period last year, with the Delhi-NCR region leading the volumes with an 8X growth. Flipkart said search volumes for air purifiers grew by around eight times between November 8 and 13 -- around Diwali day -- as compared to previous weeks.
An air purifier is a device that removes contaminants from the air in a room. Indoor air is said to be 10 to 30 times more polluted than outdoor air, and pollutants can include dust mites, bacteria, fungi, viruses, pollen and even pet hair and second-hand tobacco smoke. The devices are marketed as being particularly beneficial for those with allergies, asthma and other respiratory conditions.
Delhi-NCR's overwhelming lead is no surprise as the region has been marked as the most polluted city in the country by several reputed bodies. A WHO report last year ranked it the most polluted city in the world.
The WHO report also found that 13 of the 20 most polluted cities in the world were in India. Some of those 13 cities are the ones that are today witnessing a surge in air purifier purchases.
"One of the key trends this year has been that people are choosing branded air purifiers. And price is not the primary driver for choosing a particular air purifier. We have witnessed the highest demand surge for air purifiers from New Delhi/NCR, with the growth in November alone being 8X, compared to the same month last year," a spokesperson of Snapdeal told TOI. Amit Bagaria, AVP in mobile commerce firm Paytm, said sales in the third quarter (which includes the Diwali season) is already eight times that in the second quarter. "Major consumer electronics brands have launched newer models to make air purifiers affordable for the mass market," he said.
NCR's air pollution was termed severe post Diwali, with the average levels of the deadly PM 2.5 (particulate matter up to 2.5 microns in size) rising by almost six times compared to average levels.
for more details visit www.vayupure.com
E-commerce major Flipkart has witnessed a 400% month-on-month surge in sales over the last five months (July-November). Snapdeal has seen a five-times growth in sales of air purifiers this year compared to the same period last year, with the Delhi-NCR region leading the volumes with an 8X growth. Flipkart said search volumes for air purifiers grew by around eight times between November 8 and 13 -- around Diwali day -- as compared to previous weeks.
An air purifier is a device that removes contaminants from the air in a room. Indoor air is said to be 10 to 30 times more polluted than outdoor air, and pollutants can include dust mites, bacteria, fungi, viruses, pollen and even pet hair and second-hand tobacco smoke. The devices are marketed as being particularly beneficial for those with allergies, asthma and other respiratory conditions.
Delhi-NCR's overwhelming lead is no surprise as the region has been marked as the most polluted city in the country by several reputed bodies. A WHO report last year ranked it the most polluted city in the world.
The WHO report also found that 13 of the 20 most polluted cities in the world were in India. Some of those 13 cities are the ones that are today witnessing a surge in air purifier purchases.
"One of the key trends this year has been that people are choosing branded air purifiers. And price is not the primary driver for choosing a particular air purifier. We have witnessed the highest demand surge for air purifiers from New Delhi/NCR, with the growth in November alone being 8X, compared to the same month last year," a spokesperson of Snapdeal told TOI. Amit Bagaria, AVP in mobile commerce firm Paytm, said sales in the third quarter (which includes the Diwali season) is already eight times that in the second quarter. "Major consumer electronics brands have launched newer models to make air purifiers affordable for the mass market," he said.
NCR's air pollution was termed severe post Diwali, with the average levels of the deadly PM 2.5 (particulate matter up to 2.5 microns in size) rising by almost six times compared to average levels.
for more details visit www.vayupure.com
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