Increasing pollution levels propel sale of air purifiers
Chennai: Rising air pollution levels in the city have increased the appeal of air purifiers among anxious residents, with manufacturers witnessing a significant rise in sales. The World Health Organisation recommends 10 micrograms of PM 2.5 ( indicator of pollution) in ambient air. However, in Chennai, it is between 40micrograms and 60 micrograms.
While urbanisation and increase in traffic have led to a decline in outdoor air quality, increase in the fungal content in air due to seepage during the recent floods has taken a toll of the quality of indoor air, in addition to limited ventilation causing the sick-building syndrome, which leads to respiratory problems, said Dr R Sridharan, consultant allergist and asthma specialist. "Irritated throat, poor sleep and lack of concentration are the allergic reactions to air pollution," he added.
Shashank Sinha, senior general manager of Eureka Forbes, said, "Although it is a small category for us, the growth has been significant, considering national sales.Chennai is a relatively small, but steady , market, possibly contributing close to 10% of our total sales, but the growth is higher - three times what it was a year ago." The sale of air purifiers for cars, bedrooms, living rooms and larger areas such as boardrooms has increased uniformly with orders coming in from corporates and residents alike. However, Eureka Forbes has seen a significant growth of almost 400% in orders from the household segment, although the base is small. While Chennai contributes significantly to the number of orders from Tamil Nadu, both Coimbatore and Madurai also purchase a good number of air purifiers, said Sinha.
Panasonic, which foray ed into the air purifier category six months ago, is see ing a steady market in Chennai, which is leading the race in the sale of air purifiers in Tamil Nadu. "Sales are going to pick up, as we will spread out retail and distribution presence in Chennai in the coming months," said Syed Alvi, business head Air Purifiers, Panasonic India.
A new wave of awareness among Chennaiites has propelled a growth in the sale of air purifiers, felt Vijay Kannan, head of Blue Air India.The Stockholm-based company is seeing an increase in the number of enquiries for their air purifiers from companies and residents in the city, though the market is still in a nascent stage, unlike in Delhi, which is a big market for the company ."Our products are at a premium priced from `40,000 to `1.8 lakh - compared to others in the market, thereby making our regular customers HNWIs and corporates.In the last few months, we have been getting 10-15 orders compared to a couple of orders earlier," he added.
While urbanisation and increase in traffic have led to a decline in outdoor air quality, increase in the fungal content in air due to seepage during the recent floods has taken a toll of the quality of indoor air, in addition to limited ventilation causing the sick-building syndrome, which leads to respiratory problems, said Dr R Sridharan, consultant allergist and asthma specialist. "Irritated throat, poor sleep and lack of concentration are the allergic reactions to air pollution," he added.
Shashank Sinha, senior general manager of Eureka Forbes, said, "Although it is a small category for us, the growth has been significant, considering national sales.Chennai is a relatively small, but steady , market, possibly contributing close to 10% of our total sales, but the growth is higher - three times what it was a year ago." The sale of air purifiers for cars, bedrooms, living rooms and larger areas such as boardrooms has increased uniformly with orders coming in from corporates and residents alike. However, Eureka Forbes has seen a significant growth of almost 400% in orders from the household segment, although the base is small. While Chennai contributes significantly to the number of orders from Tamil Nadu, both Coimbatore and Madurai also purchase a good number of air purifiers, said Sinha.
Panasonic, which foray ed into the air purifier category six months ago, is see ing a steady market in Chennai, which is leading the race in the sale of air purifiers in Tamil Nadu. "Sales are going to pick up, as we will spread out retail and distribution presence in Chennai in the coming months," said Syed Alvi, business head Air Purifiers, Panasonic India.
A new wave of awareness among Chennaiites has propelled a growth in the sale of air purifiers, felt Vijay Kannan, head of Blue Air India.The Stockholm-based company is seeing an increase in the number of enquiries for their air purifiers from companies and residents in the city, though the market is still in a nascent stage, unlike in Delhi, which is a big market for the company ."Our products are at a premium priced from `40,000 to `1.8 lakh - compared to others in the market, thereby making our regular customers HNWIs and corporates.In the last few months, we have been getting 10-15 orders compared to a couple of orders earlier," he added.
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